These days, businesses generate massive chunks of business data every day. A lot of the data that these companies produce, aid decision making in business. However, a considerable amount of it remains unutilized. For instance, many companies do not know how much data they collect daily, and around 40% of the data they collect remains unused. Given the competition and the growing significance of data, data analytics proves a modern technological solution that involves examining datasets to derive conclusions on the information they contain. It enables you to use raw data, identify patterns to get valuable business insights. Data Analytics also deals with assessing business data that can further convert into insights to help businesses use real-time business data to make informed decisions, identify trends and patterns, and make near to accurate projections.